Who, what!?!

“She’s like a swiss army knife — sharp, cuts to the point, and super handy to have in your pocket.“

-Tony Hsieh (Former CEO of Zappos.com)

Melissa Laci is a dynamic executive leader, visionary, and product and startup builder, known for her practical solutions to complex challenges.

Early in her career at Zappos.com, she played a pivotal role in crafting a company culture that achieved a cult-like following and led to the company's billion-dollar acquisition by Amazon. Her innovative use of social media and comedic storytelling set new standards for brand engagement.

After her tenure at Zappos, Melissa founded a product design agency that launched major platforms such as BevMo! rewards and Cisco Cloud, becoming a trusted partner for Y Combinator startups in San Francisco. She also served as a Coach|sultant—Culture Workshop Creator & Director for Delivering Happiness, guiding Fortune 500 companies in cultivating cultures that enhance happiness and productivity.

More recently, Melissa co-founded and led product development at two FinTech and Blockchain firms. She currently serves as a fractional CPO and CXO, exploring opportunities in neuroscience and health tech, with the goal of aligning her work with her deeper purpose of innovating and inspiring in the tech industry.

Fun Fact 🧠
In 2009, Melissa faced a life-changing challenge when she suffered a severe brain injury from a biking accident, resulting in a diagnosis that she would "never be employable again." Defying the odds, she developed a personalized recovery plan using her deep understanding of human psychology, leading to a full recovery.

Product Leader, Tech Tinkerer, 0-1 Startup CPO & CXO

Experience


Fortress Trust

2021-2022

President & VP of Product - Blockchain Studio


banq

2018-2022

CoFounder & Director of Product


Meno Design

2013-2018

CoFounder & CPO


Delivering Happiness

2011-2013

Coach|sultant — Culture Workshop Creator & Director


Zappos.com

2008-2011

Head of Growth Social Marketing & Culture

Find me on LinkedIn

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